Writing on strategy, SEO, AI visibility and what actually moves the dial for a scaling business.
Most businesses have AI that knows them, trapped in one person’s chats. Here is how to make it belong to the business: memory, roles and rituals.
Most founders describe the work, not the change, so buyers forget them. One question, asked on repeat, turns an abstract value into a story people remember.
Ask whoever you are paying to explain what they are doing in words you could repeat to someone else. If you cannot repeat it, you cannot evaluate it.
What the fractional CMO courses actually teach, what the certifications are worth, and the thing none of them cover.
The government published six sector AI adoption plans in June 2026. Here is what they say about your marketing function, and the three moves worth making.
Most businesses have AI that knows them, trapped in one person’s chats. Here is how to make it belong to the business: memory, roles and rituals.
Most founders describe the work, not the change, so buyers forget them. One question, asked on repeat, turns an abstract value into a story people remember.
Ask whoever you are paying to explain what they are doing in words you could repeat to someone else. If you cannot repeat it, you cannot evaluate it.
What the fractional CMO courses actually teach, what the certifications are worth, and the thing none of them cover.
The government published six sector AI adoption plans in June 2026. Here is what they say about your marketing function, and the three moves worth making.
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