Free, and no sales call attached
Free resources
Two diagnostics, four guides, and the two things I publish every week.
All built out of the same work I do with clients. If something here answers your question and you never speak to me, that is a good outcome.
Find out where you stand
Both take a few minutes and give you something you can act on the same day, rather than a PDF you file and forget.
The 2026 E-E-A-T Website Scorecard
Google judges a site on experience, expertise, authority and trust, and most sites lose marks on things nobody has ever pointed out to them. Scores yours across all four and tells you which gap is costing you most. Take the scorecard
Brand and AI Visibility Scorecard
A strong brand with weak AI visibility is a different problem from the reverse, and it needs a different fix. Scores both, places you in one of four quadrants, and tells you which half to work on first. Take the scorecard
Guides worth the download
Written to be used rather than skimmed. Each one is the short version of something I would otherwise be paid to do.
The OGSM planning guide
One page that connects what you want to what you are actually doing about it. Objective, goals, strategies, measures. The framework I use to stop a marketing plan becoming a document nobody owns. Get the guide
The Ultimate Guide to SEO-First Web Design
Most rebuilds lose traffic because search was considered after the design was signed off. What to decide, and in what order, so the new site is not a step backwards. Get the guide
Your E-E-A-T Action Guide
The companion to the scorecard. Takes your result and turns it into a short ordered list of what to fix, starting with what costs least and moves most. Open the action guide
WebProud: the five-step roadmap
The book I wrote with Pascal Fintoni for anyone who winces slightly when they send someone their own website. Five steps to a site you are happy to be judged on. About the book
Every week, for free
If you would rather follow along than download anything, these are the two places I think out loud.
The Jonny Ross Fractional CMO podcast
Conversations with people running marketing inside real businesses, plus the 90 Day Website Mastery show with Pascal Fintoni. Unscripted, and short enough to finish on a commute. Listen to the podcast
Writing on marketing and AI visibility
What is actually changing in search and AI, what it means for a business rather than for an agency, and what I am doing about it with clients. Read the blog
None of this is the same as someone senior holding the plan
A guide can tell you what good looks like. It cannot make the call on a Tuesday afternoon when something more urgent turns up.