Will AI fix your marketing? Not on its own
TLDR: AI will not fix your marketing on its own. It is a genuinely good way to do good marketing…
Jonny Ross, Fractional CMO:
Looking to grow your business?
You need a marketing strategy that will grow your business. With me, you’ll get a fresh approach, with personal support, data-driven insights and training – all from someone who’s been in the business for over 20 years as a consultant, coach, speaker and events producer. And the best bit? It’s all on demand.
FRACTIONAL CMO
TRAINING
SPEAKING
EVENT PRODUCTION
Why do I need an On Demand Chief Marketing Officer?
There are lots of names for what I do: Fractional CMO, Interim Marketing Director, On Demand Chief Marketing Officer. I’m also an experienced SEO consultant, international speaker and trainer.
Brand or performance marketing: where should a scaling business put its budget?
TLDR: The best evidence we have says roughly 60 per cent of budget on brand and 40 per cent on…
I judged four startup pitches. Every one had the same marketing gap.
TLDR: Last week I sat on the dragons’ panel at the York and North Yorkshire Growth Hub’s Innovation Supper. Four…
The Fractional Chief AI Officer: what scaling businesses actually need before they hire one
A new job title is being sold into businesses like yours, and it is worth understanding before someone tries to…
From AI Tools to Growth Systems: Why Most Businesses Stay Stuck
There has never been more access to powerful marketing tools. Claude AI for content and strategic thinking. No-code builders that…
AI Confidence in Marketing: Why Better Judgement Is the Real Advantage
Most businesses are still asking the wrong question about AI. It is not “Which tools should we be using?” It…