Training And Coaching

Training and coaching

You’re a great company, with a brilliant product or service that your customers love. You’ve got a passionate team of people who know their jobs inside out and believe in what you’re trying to do. And you ‘get’ marketing too – you understand what a difference it can make to your brand.

But you’re not growing – or at least not as fast as you’d like.

Why? Because there are gaps in knowledge or skills that are preventing things from really taking off.

And yes, you can bring me into to fill those gaps as an ICMO. And I will make a big difference.

But I can also help you to develop and train the talent that you already have in-house, to set you up for sustainable long term growth. Here’s a quick overview of how I help businesses like yours to unlock potential with coaching and training.

1-on-1 training

It might be training one of your leaders in a specific area of communications. Or coaching someone as they start a new leadership role in your marketing team. Or, simply being a mentor and a critical friend for a micro business owner. Individual, 1-on-1 sessions are a powerful way to strengthen skills in a particular area. Perfect for when you need to quickly hone in on a development gap.

In-house training for groups

Group training sessions are always enjoyable. I love the dynamics and the shared energy you get when you bring people together to develop. A typical session might be training up your teams on email marketing, looking at how to turn your contacts into sales. Or, bringing together your senior leaders for a customer journey digital masterclass.

In House Training
Training For Third Parties

Training for third parties

There’s a lot of funding available to support small businesses, whether it’s from the EU or the government. And I’m proud to be a trainer for many of the third parties who allocate this funding – whether it’s AD:VENTURE, Digital Enterprise, the regional LEP, the Chamber of Commerce or even a university.

Typically, they’ll pay me to deliver a free workshop to a local business on a specific topic. It’s a great way to help develop businesses that might otherwise struggle to invest in training and development.

To find out more about how I support third parties with my training, just use the link below.

Recent topics I’ve covered include:

  • Digital Transformation in Sales and Marketing
  • Reviewing and re-setting your marketing strategy
  • Google Analytics
  • Email Marketing
  • Facebook Advertising
  • SEO
  • Strategic Marketing
  • Blogging
  • Making LinkedIn a client generating machine
  • Google Ads / PPC
  • Local SEO & Google My Business
  • Customer Journey
  • Google Merchant Center, Google Shopping and Google Ads
  • Building trust in your new business through effective marketing
  • Planning and launching a successful website
  • Turning contacts into sales
  • How SEO and social media work hand in hand
  • YouTube and SEO


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