Fractional CMO. One client, FY26: +28.2%.

The companion to the scorecard

Your E-E-A-T Action Guide

Turns your result into a short, ordered list of what to fix first.

A score on its own is not much use. Knowing you are in the recognised band rather than the invisible one tells you where you stand, not what to do on Monday morning.

Ordered by what moves most for least work

It starts with the pillar that scored worst, because that is where the cheapest gains usually are. Author bylines and a real About page before a content programme. Evidence on the services pages before a rebrand.

Each item explains what Google and the AI answer engines are actually looking for, what good looks like, and how to tell when you have done it. There is space to write in what you find, because a guide you fill in gets acted on and a guide you read does not.

What is in it

  • Your worst pillar first, with the cheapest fixes at the top.
  • What good actually looks like for each item, not just what is missing.
  • Space to write in what you find, so it becomes a working document.
  • Decisions flagged as decisions, because pretending an ownership question is a checklist item is how plans stall.

If you have not scored your site yet, take the scorecard first. This makes far more sense with a result attached.

WEBPROUD RESOURCES SERIES · E-E-A-T

Your E-E-A-T Action Guide

You have your score. This is what to do about it in order, one morning at a time.