Staring in the Ugly Mirror: What CEOs Need to Know About Their Most Important Customers
Are you a trusted partner to your customers — or just a tolerated supplier? It’s an uncomfortable question, but it’s…
Posts by Jonny Ross
Do Links Still Matter in 2025? Yes – But Not Like Before
Backlinks aren’t dead, but they’ve changed! In 2025, it’s not just about whether you have links. It’s about which links,…
From Overwhelm to Action: A CMO’s Practical AI Roadmap for 2025
Senior marketers are under pressure to “do something with AI” — but most are stuck between hype and hesitation. This…
From Clicks to Citations: Why Mentions Are the Real SEO Metric in 2025
AI is rewriting the rules of discoverability and traditional SEO metrics like traffic and rankings are no longer enough. In…
From Rising Star to Investor Whisperer: 7 Mindsets I Brought Home from Yorkshire’s 42 Under 42 Dinner
Nine Years, One Dinner, and a Full‑Circle Moment Back in 2016 I was a fresh‑faced “one to watch” on Yorkshire…
Ethical Marketing for Mid-Sized Businesses: Practical Insights from the Leeds Event
If there’s one thing that came through loud and clear at a recent ethical marketing session in Leeds, it’s this:…
Beyond the Deal: The Hidden Growth Lever in M&A That C-Suite Leaders Can’t Ignore
The Myth of “Buying Growth” For many CFOs, COOs, and CCOs, an acquisition is seen as a golden opportunity—a way…
Innovative Pricing Strategies to Boost Profitability
Pricing is one of the most fascinating aspects of business, and its impact on profitability can’t be overstated. Hearing Mark…
The Power of Balanced Marketing: Long-Term Brand Building vs. Short-Term Sales Activation
In today’s fast-paced digital world, marketers are often pulled between the desire for immediate results and the need to build…
6 Top Strategies for Building a World-Class Business
In our recent LinkedIn Live event, I had the pleasure of interviewing Sandy Domingos-Shipley, a renowned business strategist and the…